SEO/SMO - Specialist

Qualification

• Any Degree

Experience

• 3-5 yrs

Roles & Responsibilities

• • Develop marketing strategies that align with the organization's business goals
  ⦁ Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
  • Stay up-to-date with emerging digital marketing trends and technologies

Skills and Requirements

• • Identify trends and insights
  • Allocate marketing investments
  • Plan and direct marketing campaigns
  • Manage an organization's website and maintain it, keeping best practices in mind
  • Optimize content for the website and social media platforms
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow
  • Implement and analyze performance metrics
  • Measure and assess goals vis-à-vis ROI
  • Device experiments and conversion tests
  • Provide internal reports on a regular basis
  • Execute new and creative collaborations among technologies and platforms